Numberblocks, Alphablocks, Wonderblocks, and Colourblocks come together under the newly launched Blocks Universe umbrella; Alphablocks Ltd. leads as brand owner with Blue Zoo Digital as producer.
Alphablocks Ltd., the brand owner of the newly launched Blocks Universe, today announces its first major Christmas cross‑brand moment uniting Numberblocks, Alphablocks, Wonderblocks and Colourblocks in an original festive single with global K‑Pop stars FIFTY FIFTY, titled “Making Christmas Magical.” FIFTY FIFTY’s hit song, "Cupid", achieved significant success through a viral TikTok trend, becoming the group's breakthrough hit with major chart performance, including peaking at No. 1 on the Billboard Global Excl. U.S. chart and No. 17 on the Billboard Hot 100. The song was also the first by a K-pop girl group to reach the UK Top 10.
The upcoming Christmas single, produced by long‑time partner of Alphablocks Ltd., Blue Zoo Animation Studio (BAFTA‑ and Emmy‑winning, B Corp‑certified), marks a landmark celebration for the Blocks Universe and follows a year of growing cultural and commercial momentum, including Numberblocks’ recent success in Amazon’s Top 10 Toys for Christmas.
“Under the Blocks Universe umbrella, families can enjoy all four of our brands together in one joyful world of learning. Partnering with FIFTY FIFTY for our first cross-brand release brings that vision to life with a festive song and dance that’s both magical and educational. K-Pop is right on trend this year and we can’t wait to share it with families everywhere,” said Oli Hyatt, Managing Director, Alphablocks Ltd.
The collaboration debuts with two music videos. The first is fully animated, presenting a festive celebration that unites the characters from Numberblocks, Alphablocks, Wonderblocks, and Colourblocks. The second is a fun, dance-filled, live-action video featuring Numberblocks graphics and stars FIFTY FIFTY performing the track.
To celebrate, the Blocks Universe website will transform to include a winter-wonderland hub packed with downloadable crafts, printables, and educational activities for home and classroom use.
Working together with Alphablocks Ltd. and the team behind FIFTY FIFTY, Blue Zoo Digital has devised a truly global single and music video that sums up the joy of Christmas: through singing, dancing - and discovering that the most magical part of the season is being together. “"This project was a fantastic challenge that truly celebrates the collaborative spirit of the teams. The vision was to merge the educational magic of the Blocks characters with the global energy of K-Pop. Our team, alongside FIFTY FIFTY and Alphablocks Ltd., focused on the musical and visual execution to deliver a unified, high-quality experience across both the live-action and animated videos. We're proud to have created a catchy, inclusive single that showcases the magic of the Blocks Universe coming together," says Stephanie Gauld, Digital Director Blue Zoo Digital.
Families everywhere are invited to join the celebration on the Blocks Universe YouTube channel. The K-pop video will premiere on the Blocks Universe YouTube Channel on 28th November, the same day, while the animated video will premiere on the channel on December 5th.
About Alphablocks Ltd
Alphablocks Ltd is the multi-award-winning home of the universe of Blocks shows: Alphablocks, Numberblocks, Colorblocks and now Wonderblocks. It is dedicated to creating exciting and transformational learning experiences for young children, through broadcast and streaming media, apps, print and hands-on play, and engages many millions of children worldwide in the joys of reading, maths, art, coding, problem-solving and more. Its Blocks brands are trusted and beloved by children, parents and teachers the world over.
Blocks Universe | Website | Instagram | Facebook | Pinterest | TikTok
Numberblocks | Website | Instagram | Facebook | Pinterest | TikTok
Alphablocks | Website | Instagram | Facebook | Pinterest | TikTok
Colourblocks | Website | Instagram | Facebook | TikTok
Wonderblocks | Website | Instagram | Facebook
Blue Zoo Animation Studio is a trailblazing UK-based production company renowned for its award-winning animated content for clients including the BBC, Netflix, and StudioCanal. With an array of BAFTA and Emmy accolades, this B Corp-certified studio is more than just an animation studio; it's an IP powerhouse, developing and growing IPs for audiences across YouTube, mobile gaming, and beyond, resulting in the success of Numberblocks and Mojo Swoptops. At its core, Blue Zoo is driven by a simple yet profound mission: to build an animation studio with heart, where diverse teams are nurtured in a positive, supportive environment to craft characterful content full of joy, comedy, and educational value.
