The Blocks brands have collectively achieved remarkable success, with 365 episodes, over 32 million YouTube subscribers and nearly 11 billion YouTube views. Additionally, our kids’ apps consistently rank in the top ten charts. Beyond episodes, Blocks Universe will encompass a comprehensive ecosystem including books, magazines, toys, apps, live shows, and a complete learning system, establishing itself as a premier destination for educational entertainment and discovery.
While Alphablocks, Numberblocks, Colourblocks, and Wonderblocks will retain their distinct identities and continue to thrive as individual brands, Blocks Universe will provide a powerful collective platform to amplify their appeal and engage fans in new and exciting ways. The Blocks Universe brand features a unique font, logo, and personality that perfectly aligns with the vibrant and educational spirit of its component shows.
This strategic evolution marks a significant milestone in Alphablocks Ltd.’s 15-year journey from a single character concept to a global leader in early years learning. The company maintains strong, long-standing partnerships with the BBC, its commissioning partner, and Blue Zoo animation studio, which serves as both its animation partner and a business partner in its digital and licensing joint ventures.
Oli Hyatt, Managing Director, Alphablocks Ltd and Co-Founder of Blue Zoo Animation:
"From the very first letters created by Joe Elliot, to worlds of numbers, colours and other wondrous things, Blocks has grown into something truly extraordinary. Launching Blocks Universe brings it all together, an engaging learning platform that children and educators can explore as individual brands or as one connected world. It’s a reflection of the global power of these brands: transforming children’s educational outcomes through fun, inspiring content, while growing into a powerful retail presence that takes learning into fandom and play."
Karen McNally, Licensing Director, Blue Zoo Licensing:
"By bringing together a collection of incredible brands under one powerful umbrella, Blocks Universe will create exciting opportunities for licensees, multi-brand retail activations, and the development of innovative products that inspire children, engage parents, and support teachers. This unified approach will make it easier for children to discover new favourites, while also offering parents and educators a streamlined, comprehensive resource. We believe Blocks Universe will be a game-changer in how families and educators connect with the brands they love — all in one place."
As part of this exciting new chapter, Blocks Universe will roll out a series of launch activities across Q4 2025 and Q1 2026. Highlights include the debut of the redesigned BlocksUniverse.tv, offering intuitive content discovery, tailored activity sheets, and educational resources, alongside refreshed digital experiences across all major platforms. Dedicated TikTok and Instagram channels will provide behind‑the‑scenes insights and expert tips for adult fans, while Blocks Universe YouTube channel will be revitalised with story‑rich, skill‑building content.
This holiday season, fans can also look forward to the premiere of a brand‑new cross‑brand single and animated music video, uniting all Blocks characters in a festive celebration on YouTube Kids.
With so much on the horizon, Blocks Universe invites children, parents, educators, and partners to join the journey and be part of this next era in playful learning.
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NOTES TO EDITORS
Kids Industries Blocks Brand Study, Sept 2025, UK & USA
About Alphablocks Ltd.
Alphablocks Ltd is the multi-award-winning home of the universe of Blocks shows: Alphablocks, Numberblocks, Colorblocks and now Wonderblocks. It is dedicated to creating exciting and transformational learning experiences for young children, through broadcast and streaming media, apps, print and hands-on play, and engages many millions of children worldwide in the joys of reading, maths, art, coding, problem-solving and more. Its Blocks brands are trusted and beloved by children, parents and teachers the world over.
Blocks Universe | Website | Instagram | Facebook | Pinterest | TikTok
Numberblocks and Friends | Website | TikTok | Pinterest
Numberblocks | Website | Instagram | Facebook | X | Pinterest | TikTok
Alphablocks | Website | Instagram | Facebook | X | Pinterest | TikTok
Colourblocks | Website | Instagram | Facebook | X | TikTok
Wonderblocks | Website | Instagram | Facebook
About Blue Zoo Licensing
Blue Zoo Licensing, (owned by Blue Zoo Animation Studios and Alphablocks Ltd) though just three years old, is a dynamic force in global brand licensing. We collaborate closely with Content Development, Production and Digital teams to transform IPs into compelling and marketable brands. With deep industry experience in kids' and family entertainment, we specialise in brand building, global partnerships, and commercial distribution. Our approach prioritises longevity, quality, and sustainability.
For further information on the Blocks Universe brands please contact:
Blue Zoo Licensing - karen.mcnally@blue-zoo.co.uk