Welcome to Blocks Universe!

Welcome to Blocks Universe!

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Oct 6, 2025

First there was Alphablocks, then came Numberblocks, Colourblocks and Wonderblocks! Our stable of globally-successful brands keeps on growing and so...

Alphablocks Ltd., the creative force behind these beloved shows produced by Blue Zoo Animation, is thrilled to launch Blocks Universe! Blocks Universe is our exciting new umbrella brand, designed to unite all our highly successful Blocks content under one roof. This initiative will bring our diverse audiences together, harnessing their passion to engage them across all their favourite Blocks worlds. Our goal is to offer an even bigger, better, and truly unified experience for children, parents, educators, and partners worldwide.

The Blocks brands have collectively achieved remarkable success, with 365 episodes, over 32 million YouTube subscribers and nearly 11 billion YouTube views. Additionally, our kids’ apps consistently rank in the top ten charts. Beyond episodes, Blocks Universe will encompass a comprehensive ecosystem including books, magazines, toys, apps, live shows, and a complete learning system, establishing itself as a premier destination for educational entertainment and discovery.

While Alphablocks, Numberblocks, Colourblocks, and Wonderblocks will retain their distinct identities and continue to thrive as individual brands, Blocks Universe will provide a powerful collective platform to amplify their appeal and engage fans in new and exciting ways. The Blocks Universe brand features a unique font, logo, and personality that perfectly aligns with the vibrant and educational spirit of its component shows.

This strategic evolution marks a significant milestone in Alphablocks Ltd.’s 15-year journey from a single character concept to a global leader in early years learning. The company maintains strong, long-standing partnerships with the BBC, its commissioning partner, and Blue Zoo animation studio, which serves as both its animation partner and a business partner in its digital and licensing joint ventures.

Oli Hyatt, Managing Director, Alphablocks Ltd and Co-Founder of Blue Zoo Animation:

"From the very first letters created by Joe Elliot, to worlds of numbers, colours and other wondrous things, Blocks has grown into something truly extraordinary. Launching Blocks Universe brings it all together, an engaging learning platform that children and educators can explore as individual brands or as one connected world. It’s a reflection of the global power of these brands: transforming children’s educational outcomes through fun, inspiring content, while growing into a powerful retail presence that takes learning into fandom and play."

Karen McNally, Licensing Director, Blue Zoo Licensing:

"By bringing together a collection of incredible brands under one powerful umbrella, Blocks Universe will create exciting opportunities for licensees, multi-brand retail activations, and the development of innovative products that inspire children, engage parents, and support teachers. This unified approach will make it easier for children to discover new favourites, while also offering parents and educators a streamlined, comprehensive resource. We believe Blocks Universe will be a game-changer in how families and educators connect with the brands they love — all in one place."

As part of this exciting new chapter, Blocks Universe will roll out a series of launch activities across Q4 2025 and Q1 2026. Highlights include the debut of the redesigned BlocksUniverse.tv, offering intuitive content discovery, tailored activity sheets, and educational resources, alongside refreshed digital experiences across all major platforms. Dedicated TikTok and Instagram channels will provide behind‑the‑scenes insights and expert tips for adult fans, while Blocks Universe YouTube channel will be revitalised with story‑rich, skill‑building content.

This holiday season, fans can also look forward to the premiere of a brand‑new cross‑brand single and animated music video, uniting all Blocks characters in a festive celebration on YouTube Kids.

With so much on the horizon, Blocks Universe invites children, parents, educators, and partners to join the journey and be part of this next era in playful learning.

Follow Blocks Universe for the latest updates:

  • Instagram: @blocksuniverseofficial
  • TikTok: @blocksuniverse
  • Pinterest: @BlocksUniverse
  • Facebook: Blocks Universe
  • YouTube: Blocks Universe

NOTES TO EDITORS

Kids Industries Blocks Brand Study, Sept 2025, UK & USA

  • 1 in 2 parents say they love Blocks Universe of brands (Alphablocks, Numberblocks, Colourblocks and Wonderblocks). 
  • 94% of teachers and 92% of parents find the idea of connecting Blocks Universe brands appealing.
  • Numberblocks and Alphablocks are used in more than 1 in 2 UK classrooms among aware teachers
  • 98% of teachers said they were likely or very likely to recommend Alphablocks and Wonderblocks to other teachers
  • 97% of teachers said they were likely or very likely to recommend Colourblocks and 93% Numberblocks to other teachers
  • 86% teachers said Alphablocks is more effective than other shows in supporting the development of phonics, reading and spelling skills
  • 78% of teachers use Blocks Universe in the classroom in the UK
  • 49% of teachers use Blocks Universe in the classroom in the USA

About Alphablocks Ltd.

Alphablocks Ltd is the multi-award-winning home of the universe of Blocks shows: Alphablocks, Numberblocks, Colorblocks and now Wonderblocks. It is dedicated to creating exciting and transformational learning experiences for young children, through broadcast and streaming media, apps, print and hands-on play, and engages many millions of children worldwide in the joys of reading, maths, art, coding, problem-solving and more. Its Blocks brands are trusted and beloved by children, parents and teachers the world over.

Blocks Universe  | Website  | Instagram  | Facebook  | Pinterest  | TikTok

Numberblocks and Friends | Website | TikTok | Pinterest

Numberblocks | WebsiteInstagram | Facebook | X | Pinterest | TikTok

Alphablocks | WebsiteInstagram | Facebook | X | Pinterest | TikTok

Colourblocks | Website | Instagram | Facebook | X | TikTok

Wonderblocks | Website | Instagram | Facebook

About Blue Zoo Licensing

Blue Zoo Licensing, (owned by Blue Zoo Animation Studios and Alphablocks Ltd) though just three years old, is a dynamic force in global brand licensing. We collaborate closely with Content Development, Production and Digital teams to transform IPs into compelling and marketable brands. With deep industry experience in kids' and family entertainment, we specialise in brand building, global partnerships, and commercial distribution. Our approach prioritises longevity, quality, and sustainability.

Blue Zoo | Website | LinkedIn 

For further information on the Blocks Universe brands please contact: 

Blue Zoo Licensing - karen.mcnally@blue-zoo.co.uk

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